As more and more business is conducted online, this ever-evolving landscape requires that brand owners take on a proactive rather than reactive role. Learn how to quickly and effectively identify vulnerabilities in cyberspace and take the appropriate action to mitigate associated risks. This session will give you hands-on advice and best practices for using technology in anti-counterfeiting strategies and enforcement measures. Walk away with a clear vision of online brand threats and the most effective strategies for combating them.
Leave this workshop understanding how to:
Align business problems and internet channels
Learn about various enforcement mechanisms and their effectiveness
Hear about the impact of social media, mobile applications and online marketplaces on brand protection strategies
Understand how counterfeiters are targeting your consumers in new and not so obvious ways
Identify best practices for combating high-priority brand abuse
Check out the incredible speaker line-up to see who will be joining Steven S..