Live Chat Software
January 28 - 30, 2019
Argonaut Hotel, San Francisco, CA

Steven S. Rosenthal


Senior Director, Anti-Piracy & Web Security, Global Services
McGraw-Hill Education


9:30 AM WORKSHOP A: DRIVING EFFICIENCY AND EFFECTIVENESS WITH YOUR ONLINE BRAND PROTECTION STRATEGY

As more and more business is conducted online, this ever-evolving landscape requires that brand owners take on a proactive rather than reactive role. Learn how to quickly and effectively identify vulnerabilities in cyberspace and take the appropriate action to mitigate associated risks. This session will give you hands-on advice and best practices for using technology in anti-counterfeiting strategies and enforcement measures. Walk away with a clear vision of online brand threats and the most effective strategies for combating them.

Leave this workshop understanding how to:
  • Align business problems and internet channels
  • Learn about various enforcement mechanisms and their effectiveness
  • Hear about the impact of social media, mobile applications and online marketplaces on brand protection strategies
  • Understand how counterfeiters are targeting your consumers in new and not so obvious ways
  • Identify best practices for combating high-priority brand abuse


Check out the incredible speaker line-up to see who will be joining Steven S..

Download The Latest Agenda