Director, Corporate Counsel Intellectual Property Starbucks Coffee Company
Russ Jacobs, in-house counsel at Starbucks
Corporation, maintains an intellectual property, commercial, and litigation
practice. In his intellectual property work at Starbucks, Jacobs develops
the global trademark portfolio strategy, considers trademark, copyright, and
other IP issues in the clearance of products, programs, and collateral,
oversees intellectual property disputes, and negotiates licenses. A
graduate of the University of Michigan and Columbia University School of Law,
Jacobs started his legal practice at the New York office of Hughes Hubbard
& Reed LLP and then worked for the Seattle law firm Focal PLLC before moving
to Starbucks. World Trademark Review has recognized Jacobs as a leader in
the field by including him in the inaugural listing of 2017 WTR 300: The
World’s Leading Corporate Trademark Professionals. Managing IP named
Jacobs a Corporate IP Star in 2015, 2016, 2017, and 2018.
A successful anti-counterfeiting and brand protection program requires both the collaboration of internal and external partners to be successful. Working with law enforcement officers and customs agents is a must if the infringers are to be caught and stopped. This presentation will explore how brand owners can most effectively manage their relationships with these officials.
Topic discussed will include:
Tools to identify authentic and counterfeit goods
Registrations with customs
Black lists and white lists
Internal and external (CBP) Trainings
Check out the incredible speaker line-up to see who will be joining Russ.