Stakeholders, investors and company executives need to be aware of the existing problems, understand their responsibilities and how they can help protect the company’s IP. Find out how you can get company buy-in and engage stakeholders actively in your program.
Understand who, when, what, where and how to address key issues including:
Involving all stakeholder by sensitizing them on the effects of counterfeits
Engaging stakeholders both internal and external (Education, product knowledge, awareness, trade forum)
Registering the Brands (IP)
Identifying the most effective and efficient solutions and who, within the corporate structure, is best suited to implement and direct those efforts
Introducing methods to assess the ROI
Check out the incredible speaker line-up to see who will be joining Lauren A..