Assistant General Counsel, Global IP & Brand Protection Michael Kors
Erica Weiner is Assistant General Counsel, Global IP &
Brand Protection at Michael Kors where she manages a global team of
intellectual property professionals focused on protecting the Michael Kors
brands. In her role at Michael Kors,
Erica created the first ever brand protection team at the company which now
encompasses the entire world with team members based in New York, London and
Hong Kong. In addition to managing the global
brand protection program, Erica is also responsible for developing and
protecting the Michael Kors intellectual property and domain name portfolios,
managing intellectual property litigation, reviewing all creative collateral
and new designs, trademark clearance, grey market matters, managing the
company’s licensing program including both product and territorial licenses and
working closely with the executive team on issues related to intellectual
property. Erica was previously Trademark
& Copyright Counsel at Georgia-Pacific LLC and Trademark Counsel at Revlon.
Stakeholders, investors and company executives need to be aware of the existing problems, understand their responsibilities and how they can help protect the company’s IP. Find out how you can get company buy-in and engage stakeholders actively in your program.
Understand who, when, what, where and how to address key issues including:
Involving all stakeholder by sensitizing them on the effects of counterfeits
Engaging stakeholders both internal and external (Education, product knowledge, awareness, trade forum)
Registering the Brands (IP)
Identifying the most effective and efficient solutions and who, within the corporate structure, is best suited to implement and direct those efforts
Introducing methods to assess the ROI
Check out the incredible speaker line-up to see who will be joining Erica.