Pablo Argon

Senior Director, Technical Strategy IPTV, BU Media


2:00 PM Interactive Discussion Groups (IDGs): How to Prioritize Your ACBP Initiatives Based Upon Your Particular Budget

In a perfect world, all companies would have a huge AC&BP budget to put the bad guys out of business. In the real world, no matter how big your AC&BP budget may be, you can’t do it all. That said, it’s imperative to develop a realistic AC&BP strategy plan based upon your organization’s particular budget - which of course will also be dependent upon your brand’s scope, manpower & technological capabilities.

In this session, you will have the opportunity to take a deep-dive into learning more about how to develop a realistic list of AC&BP project priorities.

This session is designed to encourage lively intellectual exchange, with groups broken down by the below budget size.

New & Start Up Budget
As a new or start up AC&BP department, what should your top priorities be with respect to developing and implementing an AC&BP program?

Moderate Budget
Your budget isn’t exactly small, nor is it limitless. That said, how can you make the most of your moderate budget, while keeping costs down on the less important matters so you can have the appropriate funds to fight your big battles?

Big Budget
Even with a big budget, you simply can’t do and have everything. When you have a robust budget, what should your top priorities be?


09:00 AM PANEL DISCUSSION: Effective Strategies to Chase and Stop Counterfeiting Rings

As we all know, building a strong legal case doesn’t necessarily guarantee a counterfeiter will show up in court or stop their illicit operations. When this occurs, the cycle of trademark infringement against your brand continues. Nevertheless, your brand does have many options your investigative and legal teams can take advantage of to track, trace, and in turn, stop counterfeiters, even if they don’t show up for their court date.

In this session, we will discuss:

  • How to develop strategic partnerships with domestic and international law enforcement, investigative, and legal teams to locate, apprehend, and bring forward counterfeiters for prosecution
  • Legal filings, protocols, and standards to uphold based upon a variety of regional jurisdictions throughout the world
  • Innovative technologies that offer brands data analytics, security alerts, track & trace, and other information that can assist in stopping trademark infringement and counterfeiting