Mark Goins

International Trade Specialist, IPR Industry Officer for Information Technology
U.S. Customs & Border Protection


09:00 AM PANEL DISCUSSION: Effective Strategies to Chase and Stop Counterfeiting Rings

As we all know, building a strong legal case doesn’t necessarily guarantee a counterfeiter will show up in court or stop their illicit operations. When this occurs, the cycle of trademark infringement against your brand continues. Nevertheless, your brand does have many options your investigative and legal teams can take advantage of to track, trace, and in turn, stop counterfeiters, even if they don’t show up for their court date.

In this session, we will discuss:

  • How to develop strategic partnerships with domestic and international law enforcement, investigative, and legal teams to locate, apprehend, and bring forward counterfeiters for prosecution
  • Legal filings, protocols, and standards to uphold based upon a variety of regional jurisdictions throughout the world
  • Innovative technologies that offer brands data analytics, security alerts, track & trace, and other information that can assist in stopping trademark infringement and counterfeiting

2:15 PM Interactive Discussion Groups (IDGs): How to Effectively Collaborate with Government Agencies to Reduce Trademark Infringement

In these Round Robin Interactive Discussion Groups, our government agency speakers will ensure participants optimize their opportunity to make connections and obtain valuable information from them as well. Each attendee will have a “schedule,” directing them to a specific table during each IDG time slot. Each IDG will be comprised of a different mix of attendees, to ensure a rich exchange of information and the sharing of best practices.

In this session, we will discuss how to effectively collaborate with government agencies that fall under the below categories: