\"

Gideon LaBarre

Director of Brand Protection
Cabeau, Inc.


MAIN CONFERENCE: DAY ONE

2:00 PM Interactive Discussion Groups (IDGs): How to Prioritize Your ACBP Initiatives Based Upon Your Particular Budget

In a perfect world, all companies would have a huge AC&BP budget to put the bad guys out of business. In the real world, no matter how big your AC&BP budget may be, you can’t do it all. That said, it’s imperative to develop a realistic AC&BP strategy plan based upon your organization’s particular budget - which of course will also be dependent upon your brand’s scope, manpower & technological capabilities.

In this session, you will have the opportunity to take a deep-dive into learning more about how to develop a realistic list of AC&BP project priorities.

This session is designed to encourage lively intellectual exchange, with groups broken down by the below budget size.

New & Start Up Budget
As a new or start up AC&BP department, what should your top priorities be with respect to developing and implementing an AC&BP program?

Moderate Budget
Your budget isn’t exactly small, nor is it limitless. That said, how can you make the most of your moderate budget, while keeping costs down on the less important matters so you can have the appropriate funds to fight your big battles?

Big Budget
Even with a big budget, you simply can’t do and have everything. When you have a robust budget, what should your top priorities be?