PRE-CONFERENCE: WORKSHOP DAY
09:00 AM - 09:30 AM Registration for Workshop A & Networking Breakfast
While registering for Workshop A, enjoy a delicious breakfast and lively peer-to-peer conversation.
09:30 AM - 11:30 AM Workshop A: Brand Protection in the Social Media Era – Why Image Recognition Holds the KeyTodd Grossman , CEO - Americas, Talkwalker Albane Flamant, Digital Communication Officer, Talkwalker
Your brand’s logo is your company identifier illustrating your mission, culture, voice, industry, history. For your customers, it reassures and promises validity. Its financial value is unquantifiable. The Internet has mobilized a world of virtual shopfronts using social media as their billboard. But, this online freedom brings risks to your business. Reputational risks in the form of brand abuse; leading to brand dilution, customer confusion, reduced confidence, and trademark infringement.
In the session, we will discuss:
- Why image recognition matters for your business
- Customer Service - If a customer shares an image of your badged product with accompanying text complaining, but failing to mention your brand, how would you know? With image recognition alerting you, you can respond quickly and reduce potential to your brand.
- User-Generated Content- You’ve launched a new product and customers love it! They’re sharing photos online, and the buzz is positive. But, they’re not mentioning your brand! Image recognition finds this user-generated content so you can harness its power.
Todd GrossmanCEO - Americas
Albane FlamantDigital Communication Officer
11:30 AM - 12:00 PM Registration for Workshop B & Afternoon Networking Break
12:00 PM - 2:00 PM Workshop B: Review of the S.1890 - Defend Trade Secrets Act of 2016 RegulationMark Schonfeld, Partner, Burns & Levinson, LLP
In this session, we will take a deep dive into better understanding the recent amendments to the S. 1890 – Defend Trade Secrets Act of 2016 regulation and how said revisions will have an affect on your AC&BP strategy. We will examine how the amendment will enables trade secret owners to file civil lawsuits in federal court for trade secret misappropriation related to products or services in interstate or foreign commerce. We will also discuss how the DTSA also provides remedies for trade secret misappropriation, such as damages, injunctions and civil seizure orders.
In this session, we will:
Examine the recent revisions listed in the updated regulation
Discuss how to apply said regulations when planning, implementing, enforcing, documenting, and prosecuting counterfeiting rings’ seizures
Burns & Levinson, LLP
2:00 PM - 2:30 PM Registration for Workshop C & Afternoon Coffee Break
While registering for Workshop C, make sure you grab a quick cup of java!
2:30 PM - 4:00 PM Workshop C: All Hands On Deck! – To Protect Your Brand From Trademark InfringementEthna Sinisi Piazza, General Counsel, Taylor Guitars Maral Behnam-Garcia, Trademark & Brand Protection Manager, SunPower Corporation
To protect your brand against trademark infringement, various departments must work together very closely throughout a product’s lifespan – even as early as at the product pre-launch stage.
By successfully collaborating with your R&D, risk assessment, security, packaging, PR, marketing, sales, supply chain management, licensing, and legal departments, your organization will be better equipped to develop and manage effective short and long-term AC&BP programs.
In this session, we will discuss methods that will enable you to:
Collaborate effectively with the above departments
Better understand other department’s perspectives, as it relates to their respective agendas, requirements, obstacles, and goals - so you may in turn develop an AC&BP program all departments can embrace
Ethna Sinisi PiazzaGeneral Counsel
Maral Behnam-GarciaTrademark & Brand Protection Manager
4:00 PM - 4:15 PM End of Workshop Day
See you tomorrow!