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MAIN CONFERENCE: DAY ONE

08:00 AM - 08:45 AM Registration for Main Conference Day One & Networking Breakfast

While registering for Day One, enjoy breakfast and lively peer-to-peer conversation.


08:45 AM - 09:00 AM Chairperson’s Opening Remarks

Companies frequently sell the same product both domestically and outside the United States. But they do not want the international
product diverted into the United States because it could be sold at a lower price, is in different packaging, or uses a different design
or formulation. Consider solutions for this problem along with the head of product protection for a global pharmaceutical company
and a nationally prominent product protection lawyer. Review a global pharmaceutical company’s successful effort to stop its diversion problem by internally policing its own distribution chain and externally using the courts to obtain injunctions and damages
against hundreds of diverters.


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Geoffrey Potter

Partner
Patterson Belknap Webb & Tyler LLP
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Tom Kneir

Director Product Security
Abbott Labs

Sponsored by: Patterson Belknap Webb & Tyler LLP

09:45 AM - 10:30 AM SENIOR LEADERSHIP PANEL DISCUSSION: Assess Your AC&BP Activities & Determine Their Business Worth

Adam J. Coates, Associate General Counsel & Managing Director, Compliance & Enforcement –, BSA Troy Grabow, General Counsel, Vice President of IP, Cabeau, Inc.
With brand protection and IP departments perceived as non-revenue generating departments, ensuring your C-Suite is on the same page and values the importance of your AC&BP initiatives is essential. To obtain program support, your C-Suite must be able to adequately assess your AC&BP initiatives so they can in turn determine their business worth.

In this session, our Senior Leadership speakers will discuss:

  • Effective strategies to communicate your initiatives’ short and long-term goals and in terms the C-Suite can appreciate and sign-off on
  • Analytics, metrics, and benchmarking tools your C-Suite employ to evaluate your AC&BP initiatives
  • How to develop effective ROI analyses, and in turn convey this critical information to your C-Suite

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Adam J. Coates

Associate General Counsel & Managing Director, Compliance & Enforcement –
BSA
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Troy Grabow

General Counsel, Vice President of IP
Cabeau, Inc.

10:30 AM - 11:30 AM Morning Networking Break & Demo Drive

Continue the conversation over some coffee and light snacks while learning more about the various AC&BP technologies and solutions offered from our sponsors.


Counterfeiting rings around the globe are highly-technically skilled at setting up thousands of online marketplaces that mislead consumers in believing a .com is a brand’s official website - or products on one of their hundreds of other fraudulent marketplace websites are authentic.

As the world has turned to the Internet as their 24/7 go-to-source to purchase a wide variety of goods, brand owners need to put shutting down these websites to the top of their AC&BP to do list.

In this session, you will learn more about:

  • How to develop and maintain strategic AC&BP partnerships with online marketplaces, payment processors, digital advertising entities, and law enforcement agencies
  • How to effectively work with Internet hosting companies, domain registrars & registries, and Internet access providers to reduce online counterfeiting activities
  • Effective methods to shut down cyber-squatting domains
  • How to effectively source and collaborate with local and international law enforcement, investigative, and prosecution partners that specialize in online product counterfeiting


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Mark Schonfeld

Partner
Burns & Levinson, LLP

Jocelyn Keaveney

Assistant to the Special Agent in Charge
U.S. Department of Homeland Security
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Lynn Mayer

Senior Corporate Counsel
Paris Presents Incorporated

12:15 PM - 1:15 PM Networking Lunch Break

Join us for this Networking Lunch Break to grow your industry network and continue discussing the hot topics.


1:15 PM - 2:00 PM PANEL DISCUSSION: Examine the Special AC&BP Considerations That Relate to Ingested Goods

Angelo Mazza, President - Partner, IP Counsel, IACC Foundation - Gibney Anthony & Flaherty, LLP
Most counterfeited goods cause economic harm to the brand owner. But when the item is something ingested, it can cause significant physical, mental, and emotional distress and injury.

As a brand owner, understanding the current and future landscape as it relates to your products that fall under FDA and USDA regulations is paramount.
However, what are the special considerations you must adhere to, as it relates to working with the FDA and USDA to ensure your ingestible products are safe and up to code?

In this highly specialized session, the speakers will share their perspectives on how a brand can effectively:

  • Protect their products from being counterfeited, and in turn distributed and sold
  • Work with the USDA, FDA, and other government agencies to prevent, reduce, and stop this highly dangerous activity
  • Collaborate with the FDA & USDA to ensure product integrity, on a product launch, compliance, packaging, and sales and distribution level


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Angelo Mazza

President - Partner, IP Counsel
IACC Foundation - Gibney Anthony & Flaherty, LLP
In a perfect world, all companies would have a huge AC&BP budget to put the bad guys out of business. In the real world, no matter how big your AC&BP budget may be, you can’t do it all. That said, it’s imperative to develop a realistic AC&BP strategy plan based upon your organization’s particular budget - which of course will also be dependent upon your brand’s scope, manpower & technological capabilities.

In this session, you will have the opportunity to take a deep-dive into learning more about how to develop a realistic list of AC&BP project priorities.

This session is designed to encourage lively intellectual exchange, with groups broken down by the below budget size.

New & Start Up Budget
As a new or start up AC&BP department, what should your top priorities be with respect to developing and implementing an AC&BP program?

Moderate Budget
Your budget isn’t exactly small, nor is it limitless. That said, how can you make the most of your moderate budget, while keeping costs down on the less important matters so you can have the appropriate funds to fight your big battles?

Big Budget
Even with a big budget, you simply can’t do and have everything. When you have a robust budget, what should your top priorities be?


Pablo Argon

Senior Director, Technical Strategy IPTV, BU Media
Ericsson
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Gideon LaBarre

Director of Brand Protection
Cabeau, Inc.
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Steve M. Stachowiak

Senior Operations Manager, Consumer Product Group
Whirlpool Corporation

Timothy Walker

Senior Global Manager, Brand Protection
GoPro

3:00 PM - 3:30 PM Afternoon Networking Break

Continue the conversation over some light afternoon snacks & coffee.


3:30 PM - 4:15 PM Impactful Strategies to Reduce Product Diversion & Grey Market Sales

Matt H. Behan , Principal , KPMG LLP
KPMG have been working with clients since 2002 to identify, size and evaluate the impact of the gray market on their businesses. From these results as well as assessments of many types of channel partners we have developed a holistic view of processes and controls which help reduce the prevalence of the gray market, whilst encouraging transparency/trust in the market resulting in a level playing field. However, gray market continues to plague many companies in different industries and KPMG will be sharing the insights learned from our 2016 study including the potential impact from counterfeit products on the overall dynamics and leading practices on tackling this significant challenge.


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Matt H. Behan

Principal
KPMG LLP

4:15 PM - 5:00 PM How to Enhance Your Supply Chain Security & Reduce Trademark Infringement Against Your Brand

Wouldn’t it be amazing if you could protect your brand’s supply chain with the same level of security the President, the Hope
Diamond, and Fort Knox have? If so, then perhaps protecting your brand from counterfeiting and/or grey and diversion market sales
would be reduced significantly, as the root of said problem stems from a breakdown of a brand’s supply chain.

In this session, we will discuss:

  • How your brand protection department can work in tandem with your supply chain security department to reduce product diversion/grey market sales AC&BP technologies that can be employed on the ground, at the borders, and
  • online to safeguard your supply chain Examine several methods to verify product authentication
  • How to work with your R&D, packing & sales departments to further enhance your supply chain security
  • The importance of developing engaging brand protection programs with your distributors, retailers, and consumers


5:00 PM - 6:30 PM Interactive Discussion Groups (IDGs): Examine the ACBP Product & Service Provider Marketplace

Angelo Mazza, President - Partner, IP Counsel, IACC Foundation - Gibney Anthony & Flaherty, LLP
In these Round Robin Interactive Discussion Groups, our brand owner and solution provider speakers will facilitate small roundtable discussions on a wide variety of AC&BP products and services available on the market today – and in a manner that ensures open and unbiased dialogue regarding each offering.

This session is designed to encourage a roll up your sleeves dynamic whereas brands can openly share their thoughts on AC&BP products and services they have utilized to date, and/or are looking into for future projects.

In this extended session, our speakers will discuss:

Track & Trace
Online Monitoring
Brand Protection
Outside Counsel


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Angelo Mazza

President - Partner, IP Counsel
IACC Foundation - Gibney Anthony & Flaherty, LLP

6:30 PM - 6:45 PM Close of Main Conference: Day One

See you tomorrow!

6:45 PM - 7:00 PM Evening Social Mixer

Continue the conversation by getting together with new and old friends after the conference over refreshing libations.