Main Conference Day 1; Tuesday, January 30, 2018

8:00 AM - 8:35 AM REGISTRATION FOR MAIN CONFERENCE DAY ONE & NETWORKING BREAKFAST

8:35 AM - 8:45 AM CHAIRPERSON’S OPENING REMARKS

8:45 AM - 9:30 AM FIRESIDE CHAT: PROGRESS UPDATE –WHERE ARE WE TODAY IN THE FIGHT ON COUNTERFEIT FRAUD


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Ron Davis

Senior Consultant, Vice President, North America Wan Hui Da Law Firm & Intelectual Propert Agency
Wan Hui Da Law Firm & Intelectual Propert Agency

10:15 AM - NaN:NaN AM MORNING NETWORKING BREAK & DEMO DRIVE

10:45 AM - 11:30 AM FIRESIDE CHAT: IMPLEMENTING CONTROLS TO PROTECT YOUR BRAND FROM ONGOING & POTENTIAL FUTURE RISKS

Angelo Mazza , President & Partner , IACC Foundation & Gibney Anthony & Flaherty, LLP Beck Unruh, IP Attorney, Western Digital Ashli Weiss, Legal Counsel , Benefit Cosmetics

Angelo Mazza

President & Partner
IACC Foundation & Gibney Anthony & Flaherty, LLP

Beck Unruh

IP Attorney
Western Digital

Ashli Weiss

Legal Counsel
Benefit Cosmetics

11:30 AM - 12:15 PM CASE STUDY: MONITORING, SHUTTING DOWN, BUILDING AND WINNING SUCCESSFUL CASES AGAINST GLOBAL COUNTERFEITERS

Elisha Lawrence, Assistant Vice President, Global Anti-Piracy & Content Potection, ABS-CBN International

Elisha Lawrence

Assistant Vice President, Global Anti-Piracy & Content Potection
ABS-CBN International

12:15 PM - 12:45 PM IDENTIFYING ONLINE & OFFLINE CHALLENGES AND ISSUES BRANDS OF ALL SIZES FACE IN THEIR AC&BP EFFORTS

Reeta Behm, , Botosoft Technologies

Reeta Behm


Botosoft Technologies

12:45 PM - 1:30 PM Networking Lunch Break

1:30 AM - 2:15 AM FIRESIDE CHAT: THE EVOLUTION OF CBP IN DEALING WITH THE SEISMIC SHIFT IN ECOMMERCE PLATFORMS

Angelo Mazza , President & Partner , IACC Foundation & Gibney Anthony & Flaherty, LLP

Angelo Mazza

President & Partner
IACC Foundation & Gibney Anthony & Flaherty, LLP

2:15 AM - 3:00 AM PROACTIVITY VS. REACTIVITY: STRATEGIES FOR GETTING AHEAD OF THE GAME

Ryan Powers, Director of Risk Mitigation, Compliance & Brand Protection, JUUL Labs, Inc.

Ryan Powers

Director of Risk Mitigation, Compliance & Brand Protection
JUUL Labs, Inc.

3:00 AM - 3:30 AM NETWORKING COFFEE BREAK

3:30 AM - 4:15 AM PANEL DISCUSSION: EXAMINING DIVERSION AND OTHER STRATEGIES USED BY FRAUDSTERS TO INSERT COUNTERFEITED GOODS INTO LEGITIMATE CHANNELS

Beck Unruh, IP Attorney, Western Digital Roy Albiani, Global Director of Brand Protection, Johnson and Johnson

Beck Unruh

IP Attorney
Western Digital

Roy Albiani

Global Director of Brand Protection
Johnson and Johnson

4:15 AM - 5:00 AM LEARNING CURVE INTENSIVES: DISCUSS THE VARIOUS STAGES OF ANTI- COUNTERFEITING & BRAND PROTECTION PROGRAM DEVELOPMENT & IMPLEMENTATION

Chris Gibbins, Brand Protection Leader, Speck Products Roy Albiani, Global Director of Brand Protection, Johnson and Johnson Ashli Weiss, Legal Counsel , Benefit Cosmetics
Chose Between:
Stage 1 - Launch Stage
Stage 2- Implementation Stage
Stage 3- Mature Stage

Chris Gibbins

Brand Protection Leader
Speck Products

Roy Albiani

Global Director of Brand Protection
Johnson and Johnson

Ashli Weiss

Legal Counsel
Benefit Cosmetics

5:00 AM - 5:45 AM PANEL DISCUSSION: CONSUMER FOCUS -- EFFECTIVE STRATEGIES FOR DEVELOPING PUBLIC AWARENESS AND CONSUMER EDUCATION CAMPAIGNS

5:45 AM - 6:45 AM WELCOME MIXER

0:00 AM - 0:00 AM CLOSE OF DAY ONE - SEE YOU IN THE MORNING!