Changing habits that have taken us from brick-and-mortar retailing to online shopping have affected the anti-counterfeiting protections we have in place, and it has become harder than ever before to protect your brand online. Read more to find out what strategies you can adopt today.
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Christopher Johnson is Partner at Johnson & Pham, LLP., discusses exactly what the eBay Fulfillment Warehouse (“EFW”) phenomenon is, and how it can be combatted. He also expands on the counterfeit ecosystem in the US, and how has it has evolved over time, and how to help stop foreign based counterfeiters from using local US warehouses to distribute counterfeit.
Retail crime and product diversion have achieved nearly full penetration into the marketplace, due in no small part to the Internet. In advance of the Anti-Counterfeiting & Brand Protection Summit we look at what contributes to this ubiquity, and the innovative ways you can turn the Internet—and the consumer—against the grey market.
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