Ed Haddad, Vice President of Intellectual Property at New Balance Athletic Shoe, Inc., discusses the differences between physical and internet goods that are counterfeit in this presentation from last year's Anti-Counterfeiting event.
Simon Baggs, CEO of Incopro, presented a case study regarding Alex and Ani's approach to winning the fight against counterfeiters on social media. Take a look at the successful strategies they have implemented on their array of social media platforms.
Martin H. Nguyen, General Counsel, Action Sports, discusses the following topics in this past presentation; Comparing certified authentic product to non-certified counterfeits, obstacles and consumer objections to making the correct choices and possible interventions.
Jason Calhoun, Former Project Manager for National Cyber-Forensics & Training Alliance, Robert William Erb, President, CEO and General Counsel of Schutt Sports and Chris Gibbins, Director of Global Brand Protection at Speck Products discussed how to measure the ROI of your ACBP Program. The presentation includes choosing which tools, metrics and tracking systems to use when measuring ROI and more!
Take a look at this IQPC Panel Discussion Panel Discussion lead by Michelle Brownlee, Trademark Counsel at Bose, Kristin Chapman, Associate General Counsel/Lead Counsel at Cree, Inc., Chris Gibbins, Director of Global Brand Protection at Speck Products, and Christopher B. Johnson, Partner at Johnson & Pham LLP. This presentation provides insight on how Chinese counterfeiters use local US warehouses to sell on eBay. Learn how these warehouses operate and how to litigate against them successfully.