As more and more business is conducted online, this ever-evolving landscape requires that brand owners take on a proactive rather than reactive role. Learn how to quickly and effectively identify vulnerabilities in cyberspace and take the appropriate action to mitigate associated risks. This session will give you hands-on advice and best practices for using technology in anti-counterfeiting strategies and enforcement measures. Walk away with a clear vision of online brand threats and the most effective strategies for combating them.
Leave this workshop understanding how to:
Align business problems and internet channels
Learn about various enforcement mechanisms and their effectiveness
Hear about the impact of social media, mobile applications and online marketplaces on brand protection strategies
Understand how counterfeiters are targeting your consumers in new and not so obvious ways
Identify best practices for combating high-priority brand abuse
Steven S. Rosenthal
Senior Director, Anti-Piracy & Web Security, Global Services McGraw-Hill Education
Counterfeiting is a global problem that cannot be handled or resolved by just one entity. The most effective way to thwart worldwide counterfeiting comes through collaboration between law enforcement, government agencies, industry organizations and brand owners. In this workshop we will share effective practices and provide you with a checklist that will enable you to be proactive in developing an anti‐counterfeiting strategy and working with CBP to effectively enforce your rights at the border. Leave this workshop understanding how to effectively forge a collaborative working relationship with law enforcement that meets anti-counterfeiting objectives.
Topics will include:
Effective ways to record and provide notice of registered rights with customs in order to obtain seizures
The type of information that rights holders need to provide CBP’s to provide them with the knowledge of what products are authentic vs. counterfeit
Analysis of the U.S. Customs and Border Protection interim rule to allow information
President & Partner-IP Practice Group IACC Foundation & Gibney Anthony & Flaherty LLP
2:00 pm - 2:30 pm REGISTRATION FOR WORKSHOP C & QUICK REFRESH BREAK
2:30 pm - 4:30 pm WORKSHOP C: IS YOUR BRAND PROTECTION PROGRAM ROBUST? ASSESSING YOUR END-TO-END BRAND PROTECTION PROGRAM
The costs of counterfeiting can be staggering. And it’s not just counterfeiting that companies must worry about. Gray Market product diversion and illicit trade create additional brand protection issues for companies around the world. This means It is imperative that brand owners have a robust and comprehensive Brand Protection Program to mitigate these risks effectively. Do you have an effective Brand Protection Program?
In this workshop you will:
Compare and contrast various strategies of “Leading” Brand Protection Programs
See how authentication and track & trace systems are not enough – and why your program needs a solid investigation & enforcement plan
Find out how your Brand Protection Program stacks up
Explore the different stages of a Brand Protection Program (Assessment, Countermeasures, Monitoring, and Enforcement)
4:30 pm - 4:30 pm END OF WORKSHOPS DAY---SEE YOU TOMORROW!
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