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January 28 - 30, 2019
Argonaut Hotel, San Francisco, CA

Pre-Conference Workshop Day; Monday, January 28, 2019

9:00 am - 9:30 am REGISTRATION FOR WORKSHOP A & NETWORKING BREAKFAST

While registering for Workshop A, enjoy some hot beverages and lively peer-to-peer conversation.

9:30 am - 11:30 am WORKSHOP A: DRIVING EFFICIENCY AND EFFECTIVENESS WITH YOUR ONLINE BRAND PROTECTION STRATEGY

Steven S. Rosenthal - Senior Director, Anti-Piracy & Web Security, Global Services McGraw-Hill Education
As more and more business is conducted online, this ever-evolving landscape requires that brand owners take on a proactive rather than reactive role. Learn how to quickly and effectively identify vulnerabilities in cyberspace and take the appropriate action to mitigate associated risks. This session will give you hands-on advice and best practices for using technology in anti-counterfeiting strategies and enforcement measures. Walk away with a clear vision of online brand threats and the most effective strategies for combating them.

Leave this workshop understanding how to:
  • Align business problems and internet channels
  • Learn about various enforcement mechanisms and their effectiveness
  • Hear about the impact of social media, mobile applications and online marketplaces on brand protection strategies
  • Understand how counterfeiters are targeting your consumers in new and not so obvious ways
  • Identify best practices for combating high-priority brand abuse
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Steven S. Rosenthal

Senior Director, Anti-Piracy & Web Security, Global Services
McGraw-Hill Education

11:30 am - 12:00 pm REGISTRATION FOR WORKSHOP B & MORNING NETWORKING COFFEE BREAK

12:00 pm - 2:00 pm WORKSHOP B: CUSTOMS AND BORDER PROTECTION: COMBATING CROSS-BORDER TRADE IN COUNTERFEIT GOODS

Angelo Mazza - President & Partner-IP Practice Group IACC Foundation & Gibney Anthony & Flaherty LLP
Counterfeiting is a global problem that cannot be handled or resolved by just one entity. The most effective way to thwart worldwide counterfeiting comes through collaboration between law enforcement, government agencies, industry organizations and brand owners. In this workshop we will share effective practices and provide you with a checklist that will enable you to be proactive in developing an anti‐counterfeiting strategy and working with CBP to effectively enforce your rights at the border. Leave this workshop understanding how to effectively forge a collaborative working relationship with law enforcement that meets anti-counterfeiting objectives.

Topics will include:
  • Effective ways to record and provide notice of registered rights with customs in order to obtain seizures
  • The type of information that rights holders need to provide CBP’s to provide them with the knowledge of what products are authentic vs. counterfeit
  • Analysis of the U.S. Customs and Border Protection interim rule to allow information
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Angelo Mazza

President & Partner-IP Practice Group
IACC Foundation & Gibney Anthony & Flaherty LLP

2:00 pm - 2:30 pm REGISTRATION FOR WORKSHOP C & QUICK REFRESH BREAK

2:30 pm - 4:30 pm WORKSHOP C: IS YOUR BRAND PROTECTION PROGRAM ROBUST? ASSESSING YOUR END-TO-END BRAND PROTECTION PROGRAM

The costs of counterfeiting can be staggering. And it’s not just counterfeiting that companies must worry about. Gray Market product diversion and illicit trade create additional brand protection issues for companies around the world. This means It is imperative that brand owners have a robust and comprehensive Brand Protection Program to mitigate these risks effectively.  Do you have an effective Brand Protection Program?

In this workshop you will:
  • Compare and contrast various strategies of “Leading” Brand Protection Programs
  • See how authentication and track & trace systems are not enough – and why your program needs a solid investigation & enforcement plan
  • Find out how your Brand Protection Program stacks up
  • Explore the different stages of a Brand Protection Program (Assessment, Countermeasures, Monitoring, and Enforcement)

4:30 pm - 4:30 pm END OF WORKSHOPS DAY---SEE YOU TOMORROW!