Adam J. Coates

Associate General Counsel & Managing Director, Compliance & Enforcement –


09:45 AM SENIOR LEADERSHIP PANEL DISCUSSION: Assess Your AC&BP Activities & Determine Their Business Worth

With brand protection and IP departments perceived as non-revenue generating departments, ensuring your C-Suite is on the same page and values the importance of your AC&BP initiatives is essential. To obtain program support, your C-Suite must be able to adequately assess your AC&BP initiatives so they can in turn determine their business worth.

In this session, our Senior Leadership speakers will discuss:

  • Effective strategies to communicate your initiatives’ short and long-term goals and in terms the C-Suite can appreciate and sign-off on
  • Analytics, metrics, and benchmarking tools your C-Suite employ to evaluate your AC&BP initiatives
  • How to develop effective ROI analyses, and in turn convey this critical information to your C-Suite


09:00 AM PANEL DISCUSSION: Effective Strategies to Chase and Stop Counterfeiting Rings

As we all know, building a strong legal case doesn’t necessarily guarantee a counterfeiter will show up in court or stop their illicit operations. When this occurs, the cycle of trademark infringement against your brand continues. Nevertheless, your brand does have many options your investigative and legal teams can take advantage of to track, trace, and in turn, stop counterfeiters, even if they don’t show up for their court date.

In this session, we will discuss:

  • How to develop strategic partnerships with domestic and international law enforcement, investigative, and legal teams to locate, apprehend, and bring forward counterfeiters for prosecution
  • Legal filings, protocols, and standards to uphold based upon a variety of regional jurisdictions throughout the world
  • Innovative technologies that offer brands data analytics, security alerts, track & trace, and other information that can assist in stopping trademark infringement and counterfeiting