18th Anti Counterfeiting and Brand Protection Winter Agenda
In today’s price-competitive and technology savvy marketplace, it’s imperative to develop a multi-disciplined approach to fighting the AC&BP uphill battle. Although no brand is exempt from being victimized by counterfeiting activity; there are numerous AC&BP strategies that can empower your trademark positioning against such illicit activity.
- Obtain in-depth understanding of the recent amendments to the S. 1890 – Defend Trade Secrets Act of 2016 regulation and how said revisions will have an effect on your AC&BP strategies
- Understand how senior-management assesses your AC&BP program initiatives and business worth
- Expand your knowledge-base of how to reduce online counterfeiting activities & take down illicit websites that cause your brand great harm
- Better understand how to take down counterfeited product returns & destruction operations
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