Develop & Implement Actionable Strategies to Combat and Strengthen Your Anti-Counterfeiting & Brand Protection Initiatives

The counterfeiting marketplace continues to be a hot bed of illicit activities. Brand owners continue to face the challenge of reducing the growing problem of trademark infringement and counterfeiting on their brands. The internet and social media platforms have become a haven for counterfeiters to sell their products, while deceiving consumers into thinking they are purchasing the “real” products. As a brand owner, you cannot just sit back and do nothing! It is imperative to develop a multi-disciplined approach to fighting the AC&BP uphill battle. And that’s where the 20th Anti Counterfeiting and Brand Protection event comes in. Our program will provide actionable AC&BP strategies that can empower your trademark positioning / protect your brand from such illicit activity. Why do you need this event?

Recent activities/news that should concern a brand owner:

  • The US customs declared 2016 to be their biggest year for seizing counterfeit goods so far.
  • U.S. President Donald Trump too signed an executive order to take on counterfeiters in April.
  • The 'fakes' industry is a $461 billion problem and is expected to rise to over $2.3 TRILLION by 2022.
  • 20% of 750,000 posts about top fashion brands featured counterfeit or illicit products on Instagram.
  • In China, where most counterfeits originate, a Chinese Supreme Court judge said that Chinese Courts should fully protect brands - domestic and foreign - by cracking down on those who register trademarks with "malicious intent".

Our 20th Anti Counterfeiting and Brand Protection expert thought-leaders will share insights on recent global developments, what they mean for your brand, and how you should position your AC&BP program to tackle the fraudsters. If you are not convinced this summit is the place to gain actionable insights and strategies, here is a snap shot of what you will hear:

  • How to determine which government agencies to work with on AC&BP matter
  • How to Collaborate with payment service providers to shut-off payment to counterfeiters
  • How to Develop Effective Training Programs to Bolster Anti-Counterfeiting Efforts
  • Effective cross-border strategies: How are government organizations from other countries working together to take down counterfeiters
  • Supply Chain Management’s Role in ACBP; how to be proactive in your brand’s supply chain strategies to prevent both counterfeiting and grey/diversion market products
  • How to develop and effective ACBP program with limited budget and resources
  • And much more!

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Enhanced Anti-Counterfeiting

Take advantage of 6 hours of networking opportunities---with Thought Leaders in the space, as well as with industry colleagues and competitors

Learn more about what’s taking place in the space from a wide variety of consumer product companies such as the: Entertainment, Pharmaceutical, Publishing, E-Commerce, Tobacco, Sports Equipment, Business Products, and much more!

Examine how to attack counterfeiting globally by effective partnerships with such agencies as: INTERPOL, the FBI, U.S. Department of Homeland Security, as well as local authorities that can assist in your anti-counterfeiting efforts

Stay up-to-date of the current trends, best practices, and innovative methods to reduce trademark infringement against your brand

And much more!

Join us for the 17th Anti-Counterfeiting & Brand Protection – West Coast Summit to learn how your brand can expand and enhance its legal and brand protection arsenal to fight the global battle against trademark infringement!

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